Oltin iplar jilosi. Fall Winter 2025 Qand x ZhSaken
18-oktyabr kuni Qand brendi Saken Jaksibayev bilan hamkorlikda Buxoro zardo‘zlik san’atidan ilhomlangan yangi Fall-Winter 2025 - "Oltin iplar jilosi" kolleksiyasini taqdim etdi. Ushbu kechada Qand butikida tarix va zamonaviylik uchrashdi, to‘plamning har bir elementi esa O‘zbekiston va Qozog‘iston o‘rtasidagi madaniy muloqotning in’ikosiga aylandi.
Buxoro oltinlari - avlodlarni bog‘lovchi rishta
Kolleksiya g‘oyasi Buxoroning buyuk merosi - zardo‘zlik, ignaning har bir harakati xotira, go‘zallik va vorisiylik ramziga aylanadigan hunarmandchilikka bo‘lgan e’tibordan tug‘ilgan. Tarixchi va brend do‘sti Binafsha Nodir Qand jamoasini ushbu mavzuga murojaat qilishga ilhomlantirib, zardo‘zlik shunchaki hunar emas, balki avloddan-avlodga o‘tib kelayotgan ma’naviy meros shakli ekanligini eslatdi.
Buxorolik ustalarning naqshlarida bir paytlar nafaqat Sharqning bezaklari yashiringan - ular tumor vazifasini o‘tagan, maqom va himoya ramzlarini o‘zida mujassam etgan.
Qand and Saken Jaksybayev
The creation of the collection was a collaboration with Kazakhstani fashion designer Saken Zhaksybayev, known for combining traditional forms with modern silhouettes.
The joint idea - to show the dialogue of two fraternal peoples - Uzbekistan and Kazakhstan - found its embodiment in the design of the collection boxes.
During the research, the Qand team discovered that Abai Kunanbayev was inspired by the works of Alisher Navoi. Thus, the concept of showing their symbolic dialogue - how Abai addresses Navoi through time - emerged.
Yurt of time
The Qand | ZhSaken 2025 collection includes two gift boxes, each embodying a separate story.
"Yurt of Time" is a limited series of twenty miniature yurts that have become a symbol of warmth, home, and unity.Their form was chosen not by chance: the yurt unites two peoples, and the ornaments on each box connect Kazakh and Uzbek motifs in a single pattern.
"Dialogue Through Time" is the central box of the collection. For her, artist Murod Azlarkhodjaev (@art_trio_uz) created a miniature where Navoi and Abai are depicted in the center of a circle - a symbol of eternity. A true Bukhara embroidery, made by EZAZA Embroidery & Art, runs along the border of the circle, and the background resembles the shanyrak - the dome of the yurt. On the left - Kazakh patterns, on the right - Uzbek. Poets address each other like two silhouettes in the starry sky - like a bridge between eras and cultures.
Inside the box, the original track by the group Qaraqoom, which united the folk motifs of the two countries in a single musical composition, is playing.
The concluding stroke was a unique collection of poems by Abai and Navoi, where the texts are given in Kazakh and Old Uzbek, and are accompanied by annotations and English translations. This book, complemented by exquisite Qand sweets, has transformed the box into a true cultural bridge connecting literature, taste, and art.