From the Garret to the Emir

A story about dreams that come true through perseverance and love for one's craft. Delving into the history of Uzbek gold embroidery, we discovered an amazing detail: the most magnificent, regal ornaments were created in small workshops, where artisans worked by the dim light of a lamp, surrounded by bolts of fabric and threads. Their journey was always accompanied by patience and belief in their craft. Over time, their art went beyond the small workshops and gained recognition. This journey is very close to our brand, as Qand also started in a small space, where each flavor was crafted with care, through a process of trial and error. Our journey took years - from the idea to the realization of a big dream. This is how the collection "From the Workshop to the Emir" was born - a creative metaphor for the path of any craft: from the first steps to the moment when labor becomes art.